Google may have an overwhelming market share in the online search market, the company has been famously incapable of making as much as a dent in areas such as web mail, or instant messaging.
Yahoousability Yahoo's Jeff Bonforte today offered some free advice on what caused this failure: a complete lack of usability.
Google is ruled by engineers, but they make for a lousy target audience because they will try any new application that has a blinking light and makes rattling sounds. The challenge is to get to the masses.
In the video below Bonforte explains the challenges that Yahoo is facing, as well as Google's faillure in web usability.
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